Mahindra Clean Diesel Pickup Trucks and SUVs

Mahindra clean diesel pickup trucks and SUVs that offer a blend of ruggedness, affordability and performance.

Mahindra Trucks are affordable, tough, power-packed, 100% guaranteed and deliver 30 MPG highway*.

Mahindra’s mid-size trucks and SUVs offer a blend of ruggedness, performance and affordability. They have the largest payload of any compact pickup truck (2,765 pounds)* and an estimated 5,000 pound towing capacity*.

Top it off with a 4-year 60,000 mile bumper-to-bumper warranty and you’ll find that these babies are even more cost-efficient than the best hybrids and are brimming with uncompromising features.

30 MPG* • 4-WHEEL ABS BRAKES • UNIQUE SYYLING • EXTRA LONG CARGO BED • ELECTRONIC STABILITY CONTROL • TRACTION CONTROL • ROLL-OVER MITIGATION • 6-SPEED AUTOMATIC TRANSMISSION • AM/FM/CD/USB AUDIO SYSTEM

Forget everything you thought you knew about diesel engines.

Turbocharged Mahindra clean diesels provide a power-packed 30 miles per gallon creating benefits beyond any other vehicle in its class.

Mahindra’s common rail diesels are cleaner, quieter, greener and more efficient than ever. Our new generation of clean-burning diesels emit 97 percent fewer sulfur emissions than old-school diesels and virtually no sooty particulates. They produce 30 percent fewer greenhouse gases per mile than gasoline engines – while getting 20 to 40 percent better fuel mileage. And they do it all while maintaining the traditional diesel advantages of more torque and greater durability.

Click Here to be one of the first in America to test drive a Mahindra truck.

* Estimated - awaiting final test results


News

MAX BUTLER NAMED VICE PRESIDENT MARKETING BY MAHINDRA DISTRIBUTOR GLOBAL VEHICLES, Mike Geylin - 2009-03-02

ALPHARETTA, Ga., MARCH 2, 2009 – Max Butler, an automotive-advertising veteran, today became the marketing vice president of Global Vehicles USA, the distributor for Indian auto maker Mahindra & Mahindra which is in the process of launching its first vehicles in the United States.

The 51-year-old brings more than 20 years of automotive-marketing experience, with an emphasis in the retail arena, which according to John Perez, Global Vehicles chief executive officer, was a key reason for Butler’s appointment.

“It was crucial for us to have someone heading the marketing and advertising efforts for the launch of the new Mahindra products who really understands the ins and outs of this market,” explained Perez. “Max knows how to translate the marketing programs developed by the manufacturer into advertising dealers can use to sell trucks and SUVs.” Beginning later this year, Global Vehicles will launch two- and four-door diesel-powered pickup trucks, in both two-wheel and four-wheel-drive versions. These are rugged vehicles, compact in size with the payload and towing capacity of larger pickups, with the fuel economy of a small automobile. About a year later, a diesel-powered SUV, with similar characteristics, will follow the pickup.

Butler joins Global Vehicles following 17 years of Saturn marketing for three advertising agencies in Atlanta, most recently Deutsch LA. His first Saturn position, in 1991, was with Publicis & Hal Riney, moving in 2002 to Goodby, Silverstein & Partners with the brand.

“Obviously he was successful with his Saturn work because they insisted he stay with the account even when they changed advertising agencies,” said Perez. “We feel he can really energize our efforts at the most elemental level, helping dealers reach customers for our great trucks.”

The challenge of building a brand in the competitive U.S. automotive market is not new for Butler whose first advertising position in 1988 was with HDM Advertising to build the Peugeot brand. A year later he joined SAAB Cars USA, Inc., in Orange, Conn., taking on even more such challenges.

Butler, along with his wife Patricia and children Pierce 15, Holt 14 and Carly 12, live in Kennesaw, Ga.

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